1. Solution OverviewWhy: Demonstrates how the product solves the problem and why it is the winning approach.
Must-haves:- Clear explanation of the solution and how it works (no jargon).
- Unique edge vs. alternatives (speed, cost, performance, workflow).
Good-to-haves:- One visual of the core product flow.
2. Traction & ProofWhy: Reduces perceived risk by showing evidence that customers engage, convert, or pay.
Must-haves:- Key KPIs: adoption, pilots, revenue, retention, usage, or pipeline quality.
- 3–5 tangible proof points: testimonials, case studies, letters of intent.
Good-to-haves:- Short before/after metric demonstrating improvement.