We collect personal and business information in the following categories:
a) Information You Provide DirectlyWhen submitting website forms, booking a consultation, downloading resources, or communicating with us:
- Name
- Email address
- Company name
- Role or job title
- LinkedIn profile
- Information you share in messages, questionnaires, or consultation forms
b) Data Collected AutomaticallyWhen you visit our website:
- IP address
- Browser type and version
- Device identifiers
- Pages visited
- Time and date of visits
- Clicks, scrolls, and on-page actions
- Cookie identifiers and tracking pixels
- Referring source (e.g., LinkedIn, Google Search, an ad campaign)
This data is collected via:
- Google Analytics 4
- Google Tag Manager
- LinkedIn Insight Tag
- Meta Pixel
- Cookies and similar tracking technologies
c) Advertising & Lead Generation DataFrom LinkedIn Lead Gen campaigns and other ad platforms:
- Name
- Email
- LinkedIn profile
- Company
- Role
- User segments, campaign interactions, form responses
d) Client Project DataFor paid consulting or advisory engagements, we may process:
- PDFs, pitch decks, GTM documents, market research
- Business, financial, or strategy materials
- Files and structured data you upload or share
Storage location:
Google DriveWe do
not access or store sensitive personal data unless explicitly required and agreed.